All corporations implementing CRM solutions want to achieve business agilityand the most widespread - almost unanimous - answer from IT  in the recent years can be summarized in a keyword: Cloud.

But is Cloud enough to achieve business agility? In this article I am going to show you what the mainstream does not usually tell you.

Who knows me by now knows that I love challenges - I loved them when in 2006 I embraced  Cloud implementations in Europe, when no corporation wanted to deal with it - I knew it would have disrupted a very slow and cumbersome implementation process. I still love them and that's why I feel the need to challenge some part of this new mainstream - after observing how the customization and functionality limitations of some CRM cloud applications have been ignored in favour of some pure marketing strategy.